Read on to learn about local interior designer Katie Holman.
How would you describe yourself in 10 words or less?
I love sunlight, dogs, The Office, and Provo.
Tell us about the brand that you are hoping to grow:
As an interior designer, I help people feel happier in their homes. I love historic homes and classic New England style, and try to bring some of that classic charm and craftsmanship into all of the projects I work on, regardless of the style I'm working in. My brand is about helping people create an environment that is nourishing because it reflects what is important and beautiful to them.
What inspired you to start?
I grew up in a military family, and I think for most people, all of that moving conjures ideas of empty homes, but my mom really prioritized making each place we lived in feel like a real home. That has been very impactful in my approach to interior design—anywhere can be home if it reflects who you are and what you value. She definitely has a signature style that has heavily influenced my own—clean, light, and welcoming. I was finishing up a degree in Psychology when I realized that interior design was something I'd like to pursue seriously, but didn't want to begin a second degree program right after graduating, so I reached out to a design firm I really respect who agreed to take me on as an intern. I made a *lot* of paint samples during those 6 months but it also really solidified that this is something I care about a great deal and wanted to continue to develop!
If you have a mission, goal, or vision for your brand, what would it be?
I want my brand to represent beautiful spaces with real soul. Interior design isn't just about having things that look pretty or impressing your friends—it's about feeling at home, and making a space that you can fill with the people you love and the things you find most beautiful, in a way that feels cohesive and special.
Who is your target audience?
This is something I'm still trying to identify, because it seems like the industry has certain built-in parameters, such as the idea that you have to cater to a certain income level. I'd like to be able to identify and cater to clients who both have the financial liberty to invest in their home (whatever that looks like for their budget) and have a genuine approach to it—it's true that interior design is essentially a luxury service, but I hope to work with clients who see it as a real benefit to the way they live their lives regardless of how much they spend.
What are some of the biggest challenges that you’ve experienced so far with your brand?
The legal and financial aspects of establishing a business have been challenging for me—I get so nervous about accidentally doing something wrong! I also feel like interior design has a pretty competitive dynamic, in that resources for those starting off in the industry are pretty scarce, and people are very hesitant to share real insights about the industry. I love that designers frequently share one another's work to promote it on social media, but beyond that it's really difficult to get real information.
Your biggest successes?
Officially registering as a business felt like a big step, and setting up trade accounts. It's a small thing, but getting fabric samples in the mail made me giddy—that made it feel like this is the real deal.
What do you hope to learn at the Braid Workshops?
I hope to learn about marketing and presenting with confidence, and how to identify and cater to a target audience.
Who do you hope to meet at the Braid Workshops?
I hope to meet new friends! I also love to learn from those who are further along than I am.
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