Say Hello to Lauren Laws, a Provo local with many talents. Read on for the inside scoop on this awesome woman.
How would you describe yourself in 10 words or less?
Writer, videographer, social media-er, tote bag designer, event planner. Multi-tasker.
Tell us about the brand that you are hoping to grow.
Laws & Leavitt, LLC. I write musicals with my writing partner John Leavitt.
What inspired you to start?
I always loved to write and tell stories, even as a little kid. I loved listening to musical soundtracks growing up like Grease, Cats, and Evita--this was back before I knew what all the lyrics were about, though to be fair I’m still not sure what Cats is about. When a director in the film program at BYU approached me about writing a script for him I said, “I have this idea but it’s a musical, you probably don’t want to do a musical.” Well, he did want to do a musical and Lovestruck! the Musical was produced as a capstone film at BYU. I can’t write music so I knew I needed someone to help me there. I found John and we’ve been writing together since.
If you have a mission, goal, or vision for your brand, what would it be?
To tell stories that are full of heart, truth, and comedic relief.
Who is your target audience?
We’ve discovered along the way that there are some people who don’t like or “don’t get” musicals. Our audience is anyone but those people. We try to be accessible to families--for example, we write musicals that can be performed at high schools without tons of things being cut out or lyrics being changed.
What’s the biggest challenge and biggest success that you’ve experienced so far with your brand?
It’s a new territory for me. I studied film in college and hadn’t really done theater since high school. Sometimes I’m overwhelmed by how little I know, but that challenge ended up leading into our biggest success so far. We were really lucky to have a theater director who believed in us and helped us to adapt what was a short-film into a full-length stage musical. We were able to see it performed for audiences who really loved it.
What do you hope to learn at the Braid Workshops?
One of my favorite things about the Workshops is feeling inspired by whoever is speaking. Aside from musicals, I have some other ideas up my sleeve and when I see someone talk about their projects and passions it motivates me to work hard and take risks so I can be successful too.
Who do you hope to meet at the Braid Workshops?
I love that everyone who comes to the workshops are creative in their own ways, I would love to meet anyone really because everyone’s hard work and creativity inspires me and I like to collaborate on lots of different projects. Ideally...I would love to meet anyone with connections at Mattel for a project idea I have...Or any Broadway producers that might be hiding out in Provo.
To keep with some of Lauren's creative musings, check our her business website here.
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